BizSugar.com › Success Stories › Why design needs ideas

They key focus of the design for a website or brand is experience, you want the design to intrigue and make the viewer or customer want to find out more about a product, service or business. Chris Bovill, head of the channel 4’s in-house creative agency 4Creative (which is behind the concept for the new rebrand and identity) says, “instead of just telling people what they’re watching, tell them why they’re watching”.