BizSugar.com › Success Stories › Why It’s So Important To Find The Shortest Path To Proving Your Idea Works – With Eran Davidov

After working in the corporate world for over 12 years and being called a “lifer” by an HR rep, Eran Davidov decided it was time to try something new. A good friend called and convinced Eran to move to New York City to work on a startup revolving around the home style food marketplace. When that company didn’t work out, Eran and his friend started brainstorming other startups involving marketplace ideas and came up with an idea for a marketplace for unused daily deals called lifesta.com. Watch my video interview with Eran to learn why he believes it’s so important to create an iteration of your idea as quickly as possible and get feedback early on!