Word of Mouth: A Business that Banks On It and No Advertising

Posted by marz25 under Success Stories
From http://theoneofakindpreneur.com 4942 days ago

Building a brand and expanding a business without any attempt to advertise a product is something most people will find unthinkable. This case study features a venture that has done exactly that for over 50 years now.

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Written by yoni67
4942 days ago

It amazes me: there are two bakeries on Pierre Koenig Street in Jerusalem. One is a shitty-looking dump of a place; there's not even a sign on the door, it's jsut known as "the bakery." On the other side of the street is Berman's, the largest bakery chain in Israel. It's clean, fancy and advertises in papers, on billboards, etc. The crappy place is always full to overflowing and Berman's is always mostly empty.

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