BizSugar.com › Technology › 9 Ways to Use iBeacons to Engage Shoppers - Tweak Your Biz

Apple’s iBeacons are creating new opportunities for businesses, particularly for retail stores. The iBeacon is an Apple device that uses GPS and Low-frequency Bluetooth connections to provide location-based information to smartphones and tablets. It holds a great promise for businesses by offering a more personalized approach to retail shopping.