BizSugar.com › Technology › BFSI Embracing Predictive Analytics

The BFSI industry is data-intensive with typically massive graveyards of unused and unappreciated ATM and credit processing data. As banks face increasing pressure to stay profitable, understanding customer needs and preferences becomes a critical success factor. New models of proactive risk management are being increasingly adopted by major banks and financial institutions. Through Data mining and advanced analytics techniques, banks are better equipped to manage market uncertainty, minimize fraud, and control exposure risk.