BizSugar.com › Technology › Detroit’s secret sauce: High tech firms and rock and roll

Keith Woolcock, founder of 5th Column Ideas, a technology research firm, says “Google has become the Microsoft of its generation: big, bad and quickly becoming irrelevant.” You’ll never hear the same said about Detroit music.

“Creativity” and how to harness it seems to dominate discussion about an information-based economy. Most recently, it was central to professor and Huffington Post writer Jason Schmitt’s presentation at the Future Midwest Conference. He suggests that in Detroit, we need to answer two questions.

How is our city particularly creative?

Where does this kind of creative longevity come from?