BizSugar.com › Technology › E-Store Web Design: Making a Case for Typography

Ideally, new e-store entrepreneurs are full of zeal and enthusiasm to convert their brick & mortar store into a profitable online business. In their rush to see their websites go live, many of these entrepreneurs might just focus on bigger and broader questions; ignoring some small but highly impacting design elements like typography.

But, the fact is that typography is one of the most essential web design elements which if ignored can badly impact revenues.

So, let’s get down to the nitty-gritty of typography to understand its importance and impact on e-store sales: