BizSugar.com › Technology › Entrepreneurs Need a Pricing Strategy for Marketing Apps

Self funded businesses have limited funds to test their products and marketing ideas. By creating a smaller version of your original app idea, you can test the market for buyers. If buyers are found, expand on the original idea in stages. If no buyers are found, you need to begin work on a different product. This article describes a staged pricing strategy approach and how you can begin putting it to use.