BizSugar.com › Technology › Google Calls a Penalty On You! Your Next Step Is To ...

Our colorful friend Google drops the hammer by dishing out manual penalties by the thousands. Their commitment to user experience and trust is what makes them the top dog of search engines, which is why SEO practices have to be carried out in a legitimate, procedural way.
Shortcutting or investing in black hat SEO is a good way to wind up with one of these common Google penalties, but it doesn’t mean your website is ruined forever. You can bounce back from a Google penalty by knowing what to do.