BizSugar.com › Technology › How Content Marketing Can Shorten Your Sales Cycle

One of the big struggles for sales organizations today is that the sales cycle continues to get longer because of the growing amount of options available to consumers. We’re overwhelmed with how many different companies are offering the same products. And if the sales cycle continues to lengthen, then revenue streams have the potential to decrease because sales aren’t being made as quickly as before. How can organizations combat this?