BizSugar.com › Technology › How Content, SEO, And PPC Can Play Well Together?

To summarise, pay-per-click or PPC advertising works by paying an advertising platform like Google to place your ads on their network where you’ll pay each time a potential customer clicks on your ad. It is one of the most affordable and effective means of advertising to date. However, there are a few things you can do to supercharge PPC advertising and that’s by analysing the data coming from advertising content and SEO.