BizSugar.com › Technology › How Data Integration Can Bring You Closer to Your Customer

The path of the pet software project is paved with long meetings and frustrated IT professionals. Said another way, when Marketing, Sales, Operations, Owners, Executives and Supply Chain Managers all have their own "special little system" to do their job, trying to get insightful data out to actually run the business is like looking for lost eye contacts in snowstorm.