How Good Web Design Can Make You Hate A Brand: PayPal

Posted by VisibleLogic under Technology
From http://www.visiblelogic.com 4308 days ago
Made Hot by: LadySophy on February 9, 2013 5:54 am

A look at how PayPal's web site design makes you frustrated with them. Even though the web design is good, the overall brand experience is poor.

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Comments

Written by HeatherStone
4304 days ago

Emily,

In the case of applications like PayPal, design is definitely a huge part of branding. We're not just talking about the visual design of the site or the logo, of course, but about the degree to which user experience is affected by overall Website design. In this case, a better Website would mean a whole new business, so, yes, definitely, anyone who can come up with a better design resulting in an easier online payment option certainly has a ready-made niche.

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