BizSugar.com › Technology › How Snapchat’s New Acquisition Vurb Transforms Business Search

Snapchat is paying $110 million, with 75 percent in stock and 25 percent cash to acquire mobile contextual search engine Vurb. The deal also includes a $75 million retention bonus to keep Vurb founder and CEO Bobby Lo.
Vurb touts itself as tool for helping consumers decide what to do and who they want to do it with. So obviously, if you operate a small business that might be a local destination, learning more about this new tool can be key to your marketing efforts.
But how does Vurb work and how can the results users find really impact small businesses?