BizSugar.com › Technology › Humanizing Big Data: A Smart Guide to Tracking Customers

Data has always been an important part of running a business. It helps managers and owners determine how to use limited resources (time, investment, etc.) to make profits.
What hasn’t always been a big part of business is Big Data, the incredibly large and complex data arising from human behavior (online and off). There has never been any point in history where owners had access to so much information about the consumer. Business owners can tell within days, weeks, or even minutes (in some cases seconds) whether their messages are making an impression or not. They can analyze comments in real-time about their brand and make preparations for future trends.
But are businesses making the proper use of all this data?