BizSugar.com › Technology › Is non-profitable E-commerce sustainable?

When we look at why e-commerce has generated so much optimism, one of the key factors is the ease of buying. The buying experience is literally in your hand; the consumer has the advantage of buying at a time of his own choosing. Verily, the shutters do not come down on the e-commerce shop unless you are not online. E-commerce players do not have to bear the burden of high capital, set-up costs. But profits do not automatically flow.