BizSugar.com › Technology › Landing Page vs Homepage: 5 Strategic Differences

Your website can have a good online presence if it has a strong homepage and nice landing pages. These are basically parts of your digital marketing strategy. But how is a landing page different from a homepage? On comparing these two, we found that there is a difference in their traffic source, goals and the purpose. The landing pages are important when there are paid search ads. Here the items of your company will be searched by already interested viewers.