As we approach 2015’s holiday season, the mobile outlook for product sellers is mixed. Mobile ad spending is rising quickly, and retailers and others have recently spent much more time and resources on their mobile user experiences, thanks in part to Google. However, it may not be enough.
This holiday season, more e-commerce transactions will take place on smartphones — or be influenced by smartphones — but most retailers and e-commerce providers still aren’t entirely ready. Even though we’re now in year 8 AiP (after iPhone).
Laptops In Big Decline, Smartphones "At Saturation" For Under-30 Crowd
Posted by Liz_062 under TechnologyFrom http://marketingland.com 3301 days ago
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