BizSugar.com › Technology › Lightspeed Magento Module improves user experience and aids SEO.

In April Google announced that they are officially considering page load times as part of their algorithm. Google decided that this is important because users spend less time on slow sites, and quick page load times make happier users. From an SEO standpoint load times don’t carry the weight of relevant content or incoming links, but in competitive keywords, load times can give you an edge on the competition. According to Google any page load slower than 1.5 seconds is slow.