I am continually amazed at the people we encounter who have no idea what 'content' is. You know the stuff that fills your website so you can read things, see stuff and understand a bit about the company or service? Even though people encounter content all the time they lose all context as to what it means as it relates to their own websites. Here is a transcription of an actual conversation I had recently:

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!