BizSugar.com › Technology › Marketo Review -- Powerful Marketing Automation

We all know about the 80/20 rule by now. In short, 20 percent of our hard work gives us 80 percent of our results. Marketo seeks to help you know what 20 percent is working best for your business and then helps your business optimize and automate these processes and channels. Marketo’s marketing automation software includes many different functions to support inbound and outbound marketing, such as email marketing, landing page & form creation, lead management, CRM integration, social marketing, event marketing, marketing budgeting, and marketing analytics. It also has convenient cloning features so you can easily copy successful emails, landing pages, and even entire programs.