BizSugar.com › Technology › Maximise ROI with Big Data Analytics

Big data is the latest investment trend which is being looked at by many organisations. Marketing leaders have understood that collecting and analysing the data is essential for the progress of every organisation. The traditional method involved the collection of data on a company’s database to record the customer behaviour and new consumer trends.As there is an enormous amount of data to be recorded, companies are moving to Mobility and Cloud. This is bringing a change to how organisations function. On the contrary, many organisations are not sure how to invest in the right technology of big data.