BizSugar.com › Technology › Pepsi Phone for China? A Lesson In Brand Partnerships

PepsiCo is preparing to launch a line of smartphones and accessories for China.
The rumors about the move by the company have been confirmed as true in an email from a PepsiCo spokeswoman to Reuters.
She made it clear that the soft drink giant will not be manufacturing the technology, but rather Pepsi will team up with a technology company to make the phone and then brand it as its own.
Small business owners know all about the importance of branding, strategic partnerships and trying to find new markets, but whether the new line of smartphones and accessories will appeal to Chinese customers is something that will have to be seen.