BizSugar.com › Technology › Pros and Cons of Infinite Scroll: Does Your Website Need It?

For those who are unfamiliar, infinite scroll is a way to display your content that allows your readers to keep scrolling and never stop. In other words, you content is updated and loaded immediately producing an infinite amount of results. Here we’ll walk through the pros and cons of infinite scroll, how it effects your SEO and ultimately, whether it’s a good fit for your website or blog.