BizSugar.com › Technology › The Top 6 Ad Tech Companies You Need to Know

Don't believe the critics: The future of advertising technology is bright. Companies spent over $500 billion spent globally on advertising in 2016, and there's a wealth of ad tech companies uncovering innovative ways to reach modern consumers.

Here are six ad tech companies to look out for in 2017. Although advertising trends tend to be short-lived, each of these companies understands the need to evolve and meet the needs of today's publishers and consumers alike.