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These three minutes may change your entire perspective on social media. A great real-world case study on how social networking works. I saw Alexis presenting in Edinburgh recently and he is an excellent speaker. Great story and a must-read for any brand wanting to find success with online media. (Just click - it really is only three minutes.)


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Written by ShawnHessinger
5407 days ago

Yep, being OK with loosing control is a big issue here and I would add a big part of the fact that increasingly positioning is up to consumers and customers. Just get your message out and, as Alexis says, be genuine. Don't get so uptight about what people do with it.
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