We make technology so much harder than it has to be

Posted by rsmiller510 under Technology
From http://socmedianews.com 4019 days ago
Made Hot by: LimeWood on November 25, 2013 9:17 pm

We who are immersed in technology sometimes forget it's about solutions, not how it works. All most SMBs care about is that they have a business problem and they want a quick technology solution. Is it cheaper, faster or better? That's all that matters. The rest is discussion fodder for journalists and analysts.

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Comments

Written by lyceum
4018 days ago

Ron: Thanks for speaking out against the technical jargon & mumbo-jumbo lingo! How good do you think blue chip companies like IBM have been at straight talk?

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Written by rsmiller510
4018 days ago

Fair question. In the interests of full disclosure, I wrote that as part of an IBM sponsored program, but that said, I think they are going to struggle to speak to this market segment especially the S part of the equation, but they do have some interesting products from acquisitions and in certain areas they could compete if they learn how to market to the lower end of the market.

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