BizSugar.com › Technology › What is a Custom 404 Page and Why Do You Need One?

In the life of every online marketer, there comes a time when one simple truth is realized: driving traffic to your website is a very hard thing to do.
Yep, it takes time and effort to get each and every visitor to your site. Each visitor is important: their visit is an opportunity to convert them into a lead and eventually into a sale. You can’t afford to turn your visitors away and yet that’s exactly what you’ll do if you haven’t set up a custom 404 page for your website.