BizSugar.com › Technology › YouTube Shopping Ads

This fall, YouTube videos that highlight a product — such as product reviews or how-to tutorials — will begin to feature new Shopping ads. The new ads allow viewers to click to read more about the product and even purchase it right on YouTube.
“Buy buttons” are already prolific on Google, Pinterest and Instagram, and, with the new feature, YouTube users will be able to purchase a variety of products while watching a wide range of YouTube videos.
Until now, small businesses and brands could only include similar ads on their own YouTube videos, but now the ads will appear on any video that allows them. Similar to Shopping ads on Google, you will only pay when a viewer clicks on your ad.