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The chance of failure should not deter businesses from crowdfunding, but rather inspire them to plan thoroughly enough as to trudge through the worst scenarios. We know that not all campaigns succeed and that lack of foresight is a reason why, so project creators need sound marketing more than ever Read More

Advisory services maintain standards of excellence among startups. In effect, they add to a portal’s authority, reputation and value. From legal aid to business development, projects need not worry about the technical nature of crowdfunding, but rather on the business itself. At truCrowd, project c Read More

The lead pipeline of your business is like the roots of a tree. In the same way that a root will grow to absorb the resources around it, but no further, so should the lead sources of your business grow into a stable network that is bound by the size of each market Read More

Many debt crowdfunding portals consistently churn out loans yielding returns of 10% or more. To an amateur, not only is debt crowdfunding easier to understand than its equity equivalent, but these advertised returns are very attractive. The questions remains, then, can investors realistically expec Read More

Let’s be honest, when it comes to funding, it’s never as straightforward as business advisors, lenders, backers, and investors might have you think. And, if you’re a small business, it’s unlikely you can afford to pay someone to do all the legal research and nit-picky stuff that the big boys can... Read More

How do you envision the future of your business? Do you want the ability to attract investors and buyers? How can you do to convince these people that investment in your venture will lead to a significant return on investment? Here are 3 simple steps... Read More

With or without a prototype, crowdfunding product analysis enables innovators to critique their own designs and refine, improve or alter their offerings before pitching or collecting donations. Product analysis, however, depends entirely on circumstance and may change project-to-project. With that Read More

After hooking investors with an irresistible pitch, you need to build genuine relationships to procure funds. After the fact, these equity crowdfunding investor relations must continue; otherwise, you may face unnecessary professional challenges and legal obstacles. If you did not do so during the Read More

The adjective you often hear with “shareholder” is “disgruntled”. That is because they don’t feel like they are part of the ride. Shareholder communication is seen by most companies as an obligation rather than an opportunity. They grudgingly provide prescribed information that does nothing to exci Read More