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You may use unconventional marketing to create buzz among your customer base. Why not take the same approach with your staff? Read More

In this article you’ll find out more about a new trend called "crowdsourced fundraising", the benefits, and how your organization can take advantage. Written by Sumac Research. Read More

9 out of 10 clients responded along the lines of “Yeah. You should have always been charging me more”, so those are my top three freelancing lessons Read More

Email marketing is only as strong as its open rates. And the subject line is bait on the hook for people to bite – to click and access your message sent. No matter how brilliant your email may be, campaign success hinges on a short string of words with enough zing to inspire an open. Read More

There has been much talk and worry about the ‘Do Not Track’ legislation proposed by Federal Trade Commission in early December 2010, and now that Google’s Chrome and Mozilla’s Firefox both have plugins/features to block certain types of third party cookies (and we also know that Internet Explorer 9 Read More

If you plan to write and sell books online, choosing a subject you know nothing about is a place to start. Some ebook authors experts in the subject they write about, some are at least only familiar with the subject. If you only know a subject with a written background will help you a lot as a rep Read More

A guest post by Susan Daffron. Almost everything you read about marketing online says you should give away a freebie in exchange for someone’s email address. But does it work? Read More

Every business has a Chief Financial Officer — the person who has overall responsibility for the financial management of the company. In your business, that person might be you! In a new business, it is not uncommon for the owner to take on all of these duties, but eventually you’ll need to start d Read More

If you have a good judgment on fashion or colors, web design may be a great career choice for you. Why not start early and explore this lucrative field? Web designers create designs that are clean, effective, and visually appealing. The vast majority of transactions in this field are done online, s Read More