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Most marketers understand why they need a strong mobile marketing strategy. However, sometimes it can be overwhelming to understand the essence of what mobile marketing is really all about, and what elements are most important within a mobile strategy mix Read More

July 2010 saw flat unemployment rates across states and geographic regions. Clear direction for the jobs market -- and the economy -- may be a long time coming Read More

I stumble on this useful slide about social media strategy for small business created by Heather Whaling. Here are some interesting points from the slide Read More

Google is on a mission.  They are replacing the usefulness and popularity of a relic known as the Yellow Pages. With Google’s replacement, your fingers are still doing the walking, but the amount of data you will find for each business listed will be mind-blowing, even for us “internet geeks. Read More

This is a small business interview on the KikScore blog that has some great entrepreneurial tips from Whitney Zimet of IamTheMaven.com, a website for moms looking for great local deals Read More

I have to warn you that today’s post is a bit of a ramble because I’m working through something that feels kind of big, but that I don’t know that I’ve concluded Read More

The restaurant industry has to be one of the most competitive and diverse industries to be a part of. Whether your restaurant is in a major city or a small rural village, how are you going to let potential diners know about your business, style of food and location? Adding a video to your website, YouTube, Vimeo, Facebook and Google Maps can provide potential customers with an insight to your restaurant, the type of food on the menu, local produce used, unique selling points and of course, your location.

In this article, we examine how some restaurants and chefs that have used videos to highlight their business, skills, food, and more importantly to entice diners to their restaurants Read More

This article clearly explains the need and how to craft your own benefit message that sells your store visit consideration before any mention of product or service. Your brand benefit message becomes the pinnacle of all that your business stands for, and everything else must support it Read More

Okay, time today to delve back into the SEO tactics of using the tags for your various website images, and whether or not such time and effort are rewarding…and for us the decision is still a mixed one, eh Read More