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Welcome to my profile!!
I’ve been involved with marketing since the age of 15 realizing even then this was something I was super passionate... Read More

Read about how these practices helped a small manufacturer increase its stock price and operate with no debt Read More

"With great responsibility comes great power" is more like it when it comes to the ROI of giving workers autonomy Read More

Customers follow or ‘unfollow’ brands because of their experience with them. They follow brands because of their faith in that brand. Because they know what they will always be getting .. Read More

A post about the lessons learned from this great US World Cup soccer team's success through the first round of matches. The lessons apply to small business, startups and everyday life Read More

Now that you have built a community, created a personal brand and identified yourself as an expert. You can look to monetize and make money online. This can be easier said than done. Many times when individuals try to add revenue streams and sell something to their community they can overdo it and lose focus and valuable members of the community. Sometimes we can get too caught up in the fact that we can now capture some profits that we piss off our community that has made a commitment to view your blog, web show or podcast on a regular basis Read More

Lack of time for social media is a challenge we hear almost as much as fear of social media, which we talked about last week. Budgeting time for new media is one of the biggest challenges an organization or a Read More

For years online retailers have had the pedal to the metal regarding customer acquisition strategies. While attracting new customers is still a primary goal for online retailers, for the first time in several years the balance between customer retention and acquisition is tipped in favor of retention. As a result, marketers must shift strategy - and budget - to new tactics better aligned to address a new market reality. I wrote about the role of personalization in direct digital marketing on Monday as an emerging tool to satisfy this requirement. Personalization software, however, is not the only possible change emerging from a newfound respect for online retention Read More

If you want to set yourself apart from the pack in your business or career, you must be smart and savvy in your approach. One of the best things that you can d Read More