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Building and maintaining a marketing database is a critical component of marketing and one that does use up a significant amount of time and resources. Here is a view on why it may just make more sense to consider outsourcing this activity. Read More

Google has launched a new feature for YouTube Insight: Hot Spot, which enables clients to play their videos alongside a graph that reflects the "ups-and-downs of viewership at different moments within the video." "Hot" and "cold" spots in the content are determined by comparing a videos abandonment rate to other videos on YouTube of simil Read More

Franchise companies, facing what many say is the toughest economic environment they've seen, are offering two-for-one deals, reduced fees and financing help to woo new buyers. They are also paying existing franchisees to help spread the word. Read More

Business owners have a choice--we can live in fear or we can choose to Reject the Recession! Read More

Here's a checklist you can use to make sure your employee survey efforts are successful. Read More

Thinking about conducting your first employee survey? Here are some tips to help make your effort successful. Read More

What is an ideal time to conduct a survey? The question of timing is an important one when considering when to gather feedback from your employees and/or customers. In this issue of the Critical Metrics Update, we answer this question by highlighting both good and bad times for conducting employee and customer surveys. Read More

The following tutorial is designed to give you an overview of various approaches to survey benchmarking. Read More

Corporate Social Responsibility (CSR) is becoming more prevalent in our global economy. The other night, a TV commercial informed viewers that a car company is operating a manufacturing plant that has achieved zero landfill status - nothing from its manufacturing efforts goes into a landfill. Going carbon-neutral is also gaining a lot of press. Se Read More