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Affiliate marketing is performance based marketing. In this the business tends to reward the affiliates who have brought customers to the business. On the other hand Google adsense is a mechanism where one can earn money from the online content. Read More

Roger Israni is President and Director of TestMasters, one of the fastest growing test prep company in the United States. Started in 1991, TestMasters teaches students to beat a wide variety of standardized admissions tests. I had the privilege of asking Roger questions about how he built his busin Read More

Just before the holidays, I had the opportunity to attend Dell’s second annual Dell World user conference. Here’s my take on Dell’s progress towards becoming an end-to-end solutions company, and its directions in the small and medium business (SMB) market. Read More

Tom Szaky dropped out of Princeton to pursue his business venture- worm poop. A decade later TerraCycle is a $15 million a year business. And the graffiti is pretty amazing! Read More

BuyerZone lists the 12 best blogs of 2012. Find out which blogs made the list and see what trends bloggers predict for 2013 in their respective niche. Read More

Happy New Year to everyone.  Glad to know that many of us that made it to 2013. And we’re kicking off the entrepreneur spotlights with RocStarr Dreams (appropriately named for the brand new year)! RocStarr Dreams is a full service company that assists artists, small business owners and entrepreneur Read More

This case study shows the methodology and results of a recent Dempsey Marketing direct mail campaign. Long story short - direct mail still works. Read More

John Holowitz had the opportunity to speak with Rob Hatch, COO of Human Business Works on how he turned his passions into his career, and his lessons he learned along the way. Read More

Why I Stopped Posting The primary reason I stopped posting on The Strategy Blog two years ago was that the posts that were the most popular were the least fun Read More