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What do cannonballs & email have in common? I was involved with both last week and one applies to the other. Read More

A strategy shouldn’t necessarily be changed simply by the fact it’s been in place 1, 3 or 5 years – even if it isn’t producing results. Read More

The PR Verdict: “C” for Beef Products in explaining a difficult message. Why not lead with pictures of non-ammonia treated beef after three days and compare with the lovingly treated ammonia sample? Read More

Pinterest is the newest social media site getting lots of buzz. It is designed as an online forum that allows users to “pin” images to their virtual bulletin boards. Businesses – retailers especially – have been quick to catch on to the power of Pinterest and what a phenomenal marketing tool it can Read More

Do you use referrals to build your business? If not, you’re missing out. A new study by small business community Manta.com found referrals are the number-one way small business owners find and form beneficial relationships that grow their businesses.
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When you’re creating store signs and displays, the overall goal behind these marketing efforts is to sell, or motivate buying. So other than words, the images you use are essential elements of signage that should always convey a message. What images motivate selling? Here’s a rundown of images and Read More

There’s money to be made in email marketing. The problem is that if you own a small company, you probably lack the resources to manage your campaigns effectively. Here are three online apps that can help.
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U.S. to reach $362 billion by the end of 2016, Europe - $230.4 billion by 2016, but it is China that aims at becoming "the leading market for global e-commerce" with e-commerce sales reaching $2.86 trillion by the end of 2015. Read More

Most of us know social media is important to stay ahead in the competitive world of online marketing but were not always sure how important. No matter what type of business you have the chances are you have a Facebook and Twitter account set up for your business. Return on investment has been for t Read More