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But which came first?? Here’s a hint – from one was born the other, which plays a vital role in the composition of the first. Can you guess which? Read More
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Google wants to harness more personal data with privacy policy changes. See what's changing, what's not changing and and how to get around the changes. Read More
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If you are about to launch an affiliate marketing program you will be bombarded with hundreds or even thousands of applications and can feel overwhelmed, like I was. You may have the urge to auto-approve everyone, because after all it is easier and the more affiliates you have the better — right? Read More
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Features versus benefits have formed the basis of marketing writing for years, yet many people still don't understand the difference and how to use it profitably. Suzan St Maur shows you how... Read More
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How upsetting is the Mad Men billboard advertisement? The PR Verdict: “C” for AMC PR and the media buyer. Isn’t this reaction entirely unsurprising? Read More
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Do you have an appetite for some fresh fodder to spark your innovative ideas? This week, I’m highlighting three very different innovation blogs. Digest their content, and you’ll be feasting on a well-rounded diet of innovative insights. Read More
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Websites are important for any small business, especially home-based business that can't attract customers through a storefront. However, if you are just launching a start-up, a website is probably not the first thing on your mind - especially if you have no idea how to make one.

There are lots Read More
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Recently I received an email from a popular internet marketer who was talking about how much money people can spend on getting one more product, one more coaching program, or one more sure fire system. It reminded me that we all need to stop planning and take action! Read More
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Joining Pinterest ASAP seems like a no-brainer for marketers, doesn’t it? But before you jump on the bandwagon and request an invite, let’s take a minute to think this through. Is Pinterest right for you and your brand? Read More
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Many companies are beginning to look at social media as a way to grow their businesses and reach out to customers. This article provides some insight and tips for any small business looking to dip their toes in the social media pool. This is Part 1 of a 3-part series,focusing on getting set up. Read More
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