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With the dramatic rise of the power of social media and search – with Google giving power to its Google+ to directly impact its search results – search engine optimization experts and the like have observed that major search engines have now considered social factors as a ranking algorithmic metric Read More

In part 1 of how to build trust and authority online, I discussed the idea of running a business without advertising. Creating great content, becoming known as the expert in your field by creating a web presence that helps you build trust and authority. Instead of interrupting people who aren’t int Read More

Eventually, the time will come for you to hire your first employee. Hiring employees makes sense in that one's business is growing and they need assistance.

Before you hire your first employee, here are some things you need to take care first. Read More

Here are some of the biggest news stories impacting entrepreneurs seeking small business public relations during the week of January 16-21. The following stories are part of the UnderstandingMarketing.com “PITCH” series, helping entrepreneurs and small business owners generate Publicity Ideas That Read More

Richard Branson is an entrepreneur that needs no introduction. And his latest book follows in his tradition of keeping book titles that know how to get attention. Just think back to "Losing my Virginity" and "Screw It Let's Do It". Read More

I do realize that the more traditional way of learning that we use on Twitter, Google+ and other social networking platforms is to listen carefully to the people we follow, and learn from them. Well, if you know anything about me, you know that I'm a huge fan of transformational leadership. And the Read More

Constructing a digital media campaign that sells and grabs attention by no means classifies as an easy task. Creativity, out of the box thinking and a need to stand out must drive your digital media campaign to grab eyeballs and win hearts all at the same time. Here are the 5 C’s that will help you Read More

Facebook’s new personal profile timeline puts your personal brand in a new light, and gives you a lot more control over how your appear to your peers, customers and potential customers. The impact is highly visual, and gives you a lot more scope to create a unique impression. Read More

The days when people went to the same office to work, day in and day out, are over. Business has become mobile and, as any GIS degree program can tell you, that makes management difficult. Forget such basics as access to resources and communications. Read More