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Using brand mantra as an anchor for small business advertising just might be the most critical step you will ever take in planning a long term advertising and marketing program. Many make the mistake of ignoring the creation of brand mantra thinking it is nothing but some unnecessary drama...
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By Mitch Ditkoff ▪ There are three things that continue to astound me about most organizations: The cro-magnon way performance reviews are done; the pitiful way brainstorm sessions are run and; the voo doo way decisions are made. What follows is an elaboration of the third -- 12 all-too-common phen Read More

Yesterday brought an interesting news -- Zibaba, a Facebook ecommerce storefront provider, is set to launch their (first one around?) Facebook-based affiliate marketing platform... Read More

I've been compiling a list of small business websites, and small business blogs for a few years. This list includes the usual suspects, like Brian Clark, Chris Brogan, Rieva Lesonsky, and Anita Campbell. (Who owns bizSugar.com) Read More

On November 3, 2010, the Privacy Rights Clearinghouse released a report stating that "80 percent of small businesses that experience a data breach either go bankrupt or have severe financial difficulties within two years." This article covers a 5 step plan small businesses can utilize to increase Read More

Small business owners must stop pointing fingers to others and start seeking solutions. Here are 10 tips - to help your small business to thrive in 2011. Read More

Who handles the Social Media for your company or organization? Is it one person or several different people? Have policies been established to help eliminate any issues that may arise whether foreseen or unforeseen? If it has not been, now is a good time to create one. Read More

I have noticed a disturbing new trend when I follow people, maybe you have seen it? It goes like this…I find a new and interesting person and/or business to follow, not long after I click the “follow” button I receive a Direct Message of all things from this new person with a link to True Twit Val Read More

I'm Brett Favre and I recently crafted one of the most successful Social Media Campaigns of all time. I'd like to share how I became a social media superstar. Read More