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With so many new social media tools in our marketing toolbox, it is easy to forget about some of the older tools that have been around for a long time. I have been using autoresponders for 15 years and still believe they are one of the best performing tools of all. This is not put down any of the newer social media tools as they certainly have their place. However, autoresponders can be the missing piece to a successful online marketing campaign and work well with all of the new social media tools. What you don’t know about autoresponders can hurt your marketing efforts. Read this article and share your thoughts Read More
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Franchising is about teamwork and relationship. In relationship you will encounter frictions, somehow. Here is my view on how to solve franchise disputes Read More
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In webpreneurship do it yourself is probably the most ineffective ways to allocate your resources. You need to use outsourcing services. Where to look for them Read More
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Adventure girl Stefanie Michaels shares her secrets to building the adventure girl brand which has become an international phenomenon with nearly 1,500,000 followers on Twitte Read More
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Thanks to Apple and their creation for the iphone and the ipad, we as consumers are now buying products in a different way. We are willing now more than ever to pay anywhere from $.99 to $10 for an application on our mobile devices. So what effect is this going to have on our businesses? The idea that we can quickly and effectively buy something of value without giving it a second thought is going to transform the way we offer our products to our customers Read More
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It takes time to set up a business, that time varying depending on the type, size, shape and location!
So what needs to be in place, for the business to stand the test of time Read More
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SlideShare is a great tool to help you share your presentations with the world. Great presentations can show you that you are a though leader in your industry, so why not post them for the world to see and get qualified sales leads in the process. Here is a video on how to post a presentation to SlideShare Read More
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Don’t want your direct mail to end up in the trash with the rest of the unread mail? These 10 tips will help you get the results you want Read More
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Work packages are a great way of helping deliver effective management of projects. Work packages break down a project into more straightforward steps for the project manager and the project team. Now doesn't that sound like a good idea Read More
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Years ago my brother-in-law was driving across the U.S. with a friend. After half a day of driving through the Midwest, they pulled over at a truck stop to rest and stretch their legs.

They were getting back into the car when a middle-aged man came up to them.

“Hey, fellas, can I have a lift?”

“Where do you need to go?”

“New York.”

“Sorry, we’re going to LA.”

“Hey, that’s good too.”

They looked at each other. There was no way they wanted to be stuck in a car for the next few days with someone who had no idea where he was going Read More
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