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Historically small business has had no chance of competing with large corporations in the marketing area.The costs of using traditional advertising channels, such as TV and print were high and small businesses couldn't afford to employ the marketing people to do the non-advertising marketing such as PR and promotion. Read More

Creative tips to obtain business finance focuses on strategies to acquire capital, which is a vital component for the success of any commerce. Irrespective of whether a firm is in proprietorship or a big organization, finance plays an important role in its development. Read More

Now I did not imagine how useful it is for bloggers. I too got really hooked up with Twitter. It is in fact the fastest way to share news and tidbits that you believe are useful to your followers and friends. Read More

Being truly authentic and genuine builds trust and authority. When your customers and the public trust you and believe in your authenticity, it's a perfect small business strategy in casting the competitive advantage net far and wide. Read More

Search Engine Marketing is an important part of any online business. Without traffic from search engines you are not likely to have the traffic you want or need for your business. Read More

In the current environment, with tight credit, securing start-up capital drives many entrepreneurs to turn to alternative sources. Traditionally friends and family have been an invaluable source of support for the aspiring small business owner. That applies to financial support as well. But beware!! Read More

According to Innovators Forum guest blogger Susan Fantle endless news stories about the threat of lawsuits have made companies very cautious. This fear can seep into marketing decisions, and, often, companies are terrified of over-promising what their product or service can do.

Strong marketing messages, however, are all about benefits -- what a product or service will do for the person buyin Read More

Interesting new Blog by Chris Farmer of Corporate Coach Group "How to improve your communication". I quess we could all benefit from that.

Before you say anything, ask yourself this question:

"What will be the likey consequence of what I am about to say?
Will it lead to a consequence that is...

1. Beneficial
2. Neutral
3. Negative

Read More

They somehow manage to rear their ugly head on all of our friends and followers lists. They are the social media users we love to hate and wish would be banned. Sometimes we keep them on our list out of sheer amusement just to see what they will say next. They are the 5 Annoying Social Media Users Who Should be Banned TODAY! Read More