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here's how to do your own brief Management Accounting exercise. Hopefully this will underline the ease and value of the process! Read More

Last week Jodi Craft, Product Director at Web.com, was part of a mobile marketing presentation and panel discussion at the International Association of Culinary Professionals Conference in NYC. Here is the presentation that will be useful for restaurant professionals and other small business who ar Read More

Princess Basma Bint Saud Bin Abdulaziz called for five changes she wants in her native Saudi Arabia. The PR Verdict: C: She let the air out of the balloon. Read More

It’s fairly common business knowledge that it costs a lot of money to find, target and entice new customers. When you think of how many marketing pitches your audience is bombarded with day in and day out, it makes sense that the average consumer has learned to tune out many of those of messages, m Read More

How does your business stand out in a competitive marketplace? Here are some tips on creating a powerful unique selling proposition for your company so you can stay ahead of the competition. Read More

These two words are beyond important, if you're one of the thousands of people seeking to become the owner of a franchise business. They have to do with how franchise companies market to the masses. Please read this! Read More

Shawn has turned his true passion into a business and he is paving his way as a entrepreneur in his local community, using the media to his advantage.This Q&A highlights the success this small biz owner has achieved on his own in just four months of opening his business. Read More

The restaurant industry struggled through a tough few years as the Great Recession slashed consumers’ spending on eating out. But the latest data from the National Restaurant Association and other industry trend-trackers indicate the industry may finally be out of the woods.
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Avoiding trends is a great way to keep our closet free of outdated clothes. Avoiding trends on social media, though, is a huge mistake. Social media trends give us instant stats that we can use to for fine-tuning, content ideas that will get noticed now, and even links and social recommendations th Read More