BizIdeas commented on the following stories on BizSugar
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How To Apologize When Your Company Screws Up
"The part where the article says that the company should use the word "sorry" is so true. I can't stand to see those cut 'n' paste paragraphs that do not sound human. For someone to flatly say "I apologize" instead of "I am sorry" happens too often. I think it is the way it is said sometimes too, which can be even more infuriating."