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Mobile Advertising Just Got Easier for Small Businesses
"At my company, we've been testing both these formats. The Facebook ads do not cost out for local Small Businesses looking for calls. The Google ads work best as search, because the call quality is high. This makes intuitive sense. Search ads, whether banners or text, are displayed when people search on their phones locally. So if you're searching for "podiatrist" in San Francisco, odds are high that you are ready, willing, and able to book an appointment right now. At mTrax (http://mtrax.com) we're setting up SMB clients in mobile search on Google, Yahoo, and Bing (and if Facebook ever starts costing out, we'll be there too!)."