JayGowell commented on the following stories on BizSugar
Why Should You Consider Having an Order Management System?
"Most of the work requires to save, organize and store huge amounts of files and data, which can sometimes leave little or no space for other equally important matter. Co. x has solved that problem and made things easier than before. [Moderator's note: removed company name and URL. ^ML]"Direct Mail Works if You Do It Right
"This is just what online marketers need, especially since many people don't give much attention to the ads they find in newspapers, on the net or their phones. The article gives ways of making the ads appealing to those who would normally ignore them in a step-by-step manner. Marketers won’t have to worry about their messages getting nowhere. [Moderator's note: removed spam text and link. ^ML]"What I Learned as a Marketer After Falling for a Phishing Email
"Marketers spend a lot of money on fulfillment. They need to make sure the right products are sent to the right people at the right price. They need to make sure that up-sells and cross-sells are correct. If you ship the wrong product, it’s going to cost you in the form of customer service calls, returns, return postage, lost business, chargebacks—you name it. People don’t like mistakes and in business, when mistakes happen, people can tend to be brutal. The psychological profile of the customer has changed over the last 20 years. Whereas yesterday’s customers tended to be more compassionate and understanding, today’s consumers have come to expect flawless service thanks to the evolution of technology and near-perfect service provided by industry juggernauts. With this in mind, it makes sense that recent research indicates that 86 percent of customers stop doing business with a company following a bad experience. When mistakes happen, it’s no longer as easy to rectify them. Customers won’t simply return the wrong product and patiently wait for a replacement. In fact, according to Bain & Company, a customer is four times more likely to change his or her brand allegiance following a service-related mishap, compared to something that is price- or product-related. In today’s age of instant gratification, customers who endure bad experiences flock to the Internet, search for competitors and order a substitute product, demanding their money back from the initial order immediately."« previous1 next »
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Startups Providing A Service Are Difficult To Scale
"Our company aims at helping aspiring businessmen reach their goals having an enterprise they can call their own. While some people are content with working for companies, there are those who want to start their own. But it’s necessary to possess specific qualities and skills for starting and managing any kind of business, since many start-ups don’t get a fairytale ending. We have just what you need for rescuing your business from a possible doom!"