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Why Your Consumer-Oriented Hyperlocal Startup Is Going to Fail
"I can't speak to that article, Heather, as I haven't read it. However, all of the hyper-local news properties I have been hearing of recently, haven't been successful. This includes Everyblock (which shutdown in February), Patch of course, and The Daily Voice (which shutdown all of its MA and some CT sites in March). If a small hyper-local site is able to thrive, it may be because they are located in a small town where there is no other way to advertise ones business. Either way, it's clear this isn't a scalable model and individual local news properties are not the types of consumer-oriented start-ups I was speaking to."