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Online Marketing Trends
"I think what we've learned from social media in particular is it's important to be across as many channels as possible. With the mass expansion of media channels comes audience fragmentation, so it's about not just being on one channel but potentially all the channels your target audience is consuming media on. Of course, depending on how niche your market is (and your resources) it may make sense to eliminate focusing on channels that are not targeted or readily used by your targets."