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Just Who Is Using Google+?
"Andy, This is a great question and I don't think the answer really matters to Google. While everyone can benefit from it now, I think of it as one of Google's loss leaders and while they certainly hope people will use it, I think it's main purpose is to be the part of the fabric that ties users to other future products like Google Now and other things we haven't even heard of yet. Google+ is really cool, but kind of scary at the same time."