Michaelhartzell commented on the following stories on BizSugar
and you are right... Simon Sinek does it best: http://www.michaelhartzell.com/Blog/bid/69956/Inspiring-Simon-Sinek-Video-Understanding-Business But more often I think "Who?" Who will be served best? Who will benefit most? Who will be excited most? That can be built into the why. But the "why" is usually related to the product and/or service - which is for the buyer/customer."
Thanks Val. Glad it resonated. What I get concerned about for all of us: Our personal preference which might include pink, purple and orange stripes. :) The idea of "Purple Cow" is not to just stand out, it is to be remarkable. Appreciate your thought. Mike"
Exclamation point to your "is this a joke?" It is exactly my first response. On the other hand, there will be those who are hungry for authority who will believe that is the way to go. It would be fun though to have fifth graders start something with .guru. That would be fun. :) .name --- sounds good."
Within those companies that build things... are artists. Art is not "art" based on painting, music, etc. Yes to your idea from Seth. He refers to art not from painters but possibly from welders. (such as you) "Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect. Once art is freed from the canvas and the dealer and the gallery, it gains enormous power. Politicians and science fiction authors can do a sort of art. Anyone liberated from the assembly line and given a job where at least part of the time they decide, "what's next," has been given a charter to do art, to explore and discover and to create an impact. LeapintothevoidWhen I write about making 'art', many people look at me quizzically. They don't understand how to make the conceptual leap from a job where we are told what to do to a life where we decide what to do--and seek to do something that connects, that makes an impact, and that yes, might not work." Here is where Seth has a presentation about "Linchpins" who create "art". http://www.michaelhartzell.com/Blog/bid/38775/Overcome-Business-Barriers-Listen-to-the-April-Linchpin-Session Business owners have opportunity to make art... so do welders. :) (Who I am appreciative of) "