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The Commoditization of Content
"Few brands are as confident as Altoids. None are as “Curiously Strong™”. To celebrate that sense of assurance and give the brand’s core audience a way to do the same in their own lives, http://www.myairmaxstore.com/nike-air-max-2010-c-55.html we created Tune Out—an iPhone, Android and desktop application that cuts down on the digital noise. Tune Out lets fans keep up with their favorite friends – and only their favorite friends – on Facebook, tuning out everyone else."